Our story

We believe you should be paid back for what you already do.

We're redefining digital rewards by turning everyday payments into opportunities that inspire hope, loyalty, and lasting value.

Turning everyday actions into real value
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120k+
Nigerians earning daily
₦2.4B
Value returned to users
36
States reached
48
Campaigns sponsored
Our mission

Everyday spending should build you up, not disappear.

In Nigeria, prepaid airtime, mobile data and utility bills are non-negotiable — everyone pays them, all the time. Yet that constant spend has always been a one-way street.

ValueLoop turns it into a loop. Every transaction returns points and cashback, which flow back into more services, real merchandise, and sponsored campaigns with life-changing prizes. Recognition for the things you already do.

🔁
Close the loop

Turn one-way spending into a two-way exchange of value.

🤝
Reward, honestly

Clear rules, real naira, no fine print designed to trap points.

🚀
Open real doors

Campaigns that fund tuition, devices and dreams for everyday users.

The journey

From a frustration to a movement.

2023
The idea

Founded in Lagos around one question: why doesn't everyday spend reward you?

2024
First 10k users

Launched VTU + rewards. Points and cashback landed on every transaction.

2025
Campaigns launch

The Verified Card & sponsored campaigns debut — the first tuition winners announced.

2026
120k & growing

Now in all 36 states, with merchants and brands joining the loop nationwide.

What we stand for

Grounded, trustworthy — with room to explore.

🛡️
Trust before hype

Bank-grade security, verified identity, and rewards that behave exactly as promised.

💡
Everyday, elevated

We take mundane transactions and make them feel worth showing up for — without the clutter.

🌍
Built for Nigeria

Every network, every biller, every state. Designed around how Nigerians actually spend and win.

The people behind the loop

A team obsessed with giving value back.

CE
Chidi Eze
Co-founder & CEO
FA
Funke Adeyemi
Co-founder & CPO
TB
Tunde Bello
CTO
NO
Ngozi Okafor
Head of Growth

Team names & roles are placeholders — swap in real leadership before launch.

Join the loop.

Be part of 120,000+ Nigerians turning everyday airtime, data and bills into points, cashback and real prizes.